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1 Out of Every 10 Americans has Hearing Loss
34 million Americans have a hearing loss. 8 million of these people have invested in hearing help. Half of them are unhappy with their hearing investment. This is a sad and unacceptable statistic – one that Avalon Hearing is committed to changing through education and awareness. It’s hard enough to bring yourself to invest in hearing aids. You don’t want them to end up in a drawer. So how do you invest wisely in your hearing healthcare?
Avoid being a Shopper or a Patient
There are basically three kinds of people in the market for hearing help. They are the product shopper, the passive patient and the informed consumer.
The product shopper looks at purchasing hearing aids the way they buy a television. They think they are simply buying an electronic device and are influenced mostly by the price. The shopper can be seduced by the money he saved without realizing he is buying so much more than an electronic device. In the May 2005 edition of AARP, Richard Gans, president of the American Academy of Audiology, was quoted saying, “A hearing aid is only as good as the professional who evaluates the patient, chooses the best technology, fits the hearing aids and, perhaps, most importantly, offers training and follow-up.”
The next kind of person is the passive patient. The patient typically thinks he has to stay within his HMO network to seek help. Ironically, 90% of people do not have hearing aid benefits. The patient does the right thing and mentions his hearing loss to his doctor. Next thing you know, all these tests are being performed and hearing aids are being prescribed. Many people describe this experience as a procedure done to them much like getting a prescription filled. If the patient is compliant and gets hearing aids, he usually has little understanding of what to expect from hearing aids. This only contributes to more unhappy hearing aids wearers.
Last of all is the informed consumer. The informed consumer learns all he can about hearing loss without getting bogged down in information overload. He may visit a few offices before he finds a hearing healthcare provider that he feels comfortable with and can trust. He expects to be a partner in the decision and the care of his hearing. The informed consumer never invests with anyone who makes him feel like a number in the healthcare system or a victim of high-pressure sales. Ultimately, the informed consumer gets the best value for the best price and makes the best decisions for himself and his loved ones.
To be an informed consumer, download your free copy of Your Guide to Hearing Happiness now. It’s our gift to you!
We also offer Free Hearing Evaluations as a community service at three convenient locations in the greater Sacramento area – at no cost or obligation to you!